The problem

Two vendors. Two dashboards. Two versions of the truth.

Your ad server knows what it served. Your tracker knows what converted. Neither knows both — so every month someone in ad ops explains why the two dashboards disagree, and every integration you build has to be built twice.

The platform

Serve, target, track — one data model

Zones, creatives and VAST inventory on one side. Landing pages, click-IDs, conversions and experiments on the other.

Integrations

Kazza already speaks your traffic sources

Parameter mapping, click-ID pass-back and cost tracking come configured for the networks performance buyers actually use — set up by our team before you log in. Not a form you fill in.

Adnium · Affmy · BullionMedia · Clickaine · ClickAdilla · GuerillaClicks · TrafficFactory · TrafficForce · TrafficHaus · TrafficHunt · TrafficNomads · TrafficShop · Twinred · and more — the networks Kazza was built around.

Pricing

The rate card is published. Your band is arithmetic.

Kevel, Google Ad Manager 360, OpenX, Equativ and Adform make you book a call to learn a number. Every Kazza band and overage rate is public — and the rate falls as you grow.

Two meters: impressions and clicks. Your band is the smallest one that covers both. Annual commitments billed monthly; prepay the year and take 10% off.

See full pricing — overage rates, a band calculator and the FAQ →

The arithmetic

Costs less than the two vendors and the analyst it replaces

For a real customer profile — 1.4 billion impressions and 29 million clicks a month — against stacks priced from their own published rates:

That's 37.7% less than the Google stack with one analyst — $110,738 a year. With two analysts, 52.3%.

One honest note: against Google Ad Manager plus Voluum alone, we're $15,000 against $16,959 — a 12% gap, not a dramatic one. The reason to switch there is one vendor instead of two, one set of numbers, and a Slack channel with the engineers.

And the work being displaced is measurable: campaign managers spend 26% of their time — over ten hours a week — on manual optimisations, costing North American agencies $17,000+ per team member per year. That's DoubleVerify's figure, from a survey of 1,970 marketing decision-makers, not ours.

Competitor figures are from their own published pricing pages (AdButler, Epom, Voluum, RedTrack), August 2026. Analyst cost is a $70,000 US base salary at a 1.29× fully-loaded multiplier derived from the US Bureau of Labor Statistics, Employer Costs for Employee Compensation, March 2026. AI agent seat cost is Anthropic's published $150–250 per user per month for heavy agent use. Manual-optimisation time: DoubleVerify 2025 Global Insights Report.

Compliance

Creatives, captured as they rendered. Automatically.

The EU Digital Services Act requires you to disclose who paid for an ad and how it was targeted, and to keep records for the display period plus a year — with penalties reaching 6% of worldwide turnover. Enforcement is not theoretical: X was fined €120 million, in part because its repository couldn't show ads the way users actually saw them.

• iframe
• video
• VAST
• image — not captured today

Kazza captures each of them automatically, as it actually rendered — on creation, and again when an iframe creative changes. Kazza gives you the records; it doesn't give you legal advice. Talk to counsel about your own obligations.

The rate card

The arithmetic

Against the two-vendor stack it replaces

Same profile — 1.4 billion impressions and 29 million clicks a month. One row on the card instead of two contracts:

Software alone: $15,000 against $16,959 for Google Ad Manager + Voluum — the two-vendor arithmetic, before anyone's salary.

Against Google Ad Manager plus Voluum we are 12% under — not a dramatic gap. The win in this table is one vendor, one set of numbers, and a Slack channel with the engineers.

Sources: AdButler, Epom, Voluum, RedTrack and published Google Ad Manager thresholds, August 2026. Analyst cost is a $70,000 US base salary at a 1.29× fully-loaded multiplier derived from the US Bureau of Labor Statistics, Employer Costs for Employee Compensation, March 2026. AI agent seat cost is Anthropic's published $150–250 per user per month for heavy agent use.

What's included

Included in every band

• Full REST API across 30 resources, with an OpenAPI 3 specification
• Unlimited users and unlimited bot identities
• All targeting — country, device, language, date range, time of day
• Automatic optimisation toward impression CTR or conversion rate
• VAST with server-side encoding to up to four renditions
• Conversions, landing pages and click-ID attribution
• A/B experiments with audience segments
• Custom domains with automated DNS, SSL issuance and renewal
• DSA creative capture for iframe, video and VAST creatives
• Domain blacklist and ad-blocker list monitoring
• Onboarding, migration and traffic-source configuration, done by our team
• A shared Slack channel with our engineering team

No API fee. No targeting fee. No white-label fee below the top bands. No per-seat fee. No revenue share. Several of those are lines competitors bill separately — AdButler charges $550 a month for API access and from $275 a month plus a CPM for targeting; AdGlare puts its REST API behind its top tier.

Thirteen months is not arbitrary — it's the DSA's "display period plus one year" retention duty, turned into a product default. The white-label publisher portal is in build for the higher bands and marked "soon" rather than ticked, because it isn't there yet.

The boundaries

What we don't do

We'd rather say it here than have you discover it during the pilot.

• No programmatic demand — no RTB, no header bidding
• No viewability or unique-reach measurement
• No frequency capping, no OS or browser targeting
• No revenue share
• No self-serve signup — the 30-day guided pilot is the evaluation
• Not built for retail media, programmatic buying desks, or local news and B2B publishers with no need for conversion tracking

The clicks meter

Why clicks have their own meter

A click costs us about 22× what an impression does. An impression is a decision made against cached data at the edge; a click is a redirect and a durable record that every later report has to read. Each band's click allowance is 2% of its impression allowance — more than display or video inventory generates, and comfortably inside aggressive push and direct-link traffic. Most customers never approach it. We'd rather show you the meter than hide it in a blended rate and quietly overcharge low-CTR inventory.

The questions

Pricing questions